The benefits of electric fires Get the effect of a real fire with all the benefits of electric and none of the fuss and cost of installing and maintaining an open or gas fire… Easy to install Incredibly easy to install in a matter of minutes; just plug in a Dimplex electric fire into a 13 amp socket and switch on!  Because Dimplex electric fires do not require a chimney, flue, pipe-work, or even a fireplace, you can choose where to place it wherever you like in your home.  Add a choice of suites and ready-to-fit surrounds and Dimplex has a fire to suit your décor and create a centrepiece in any room. Easy to operate Heat and flames are instantly available at the flick of a switch, but many Dimplex electric fires also offer a handy remote control, so you can adjust both heating and ‘flame’ effects from the comfort of your sofa. And when you set a room to a comfortable temperature, fires with Dimplex’s room-sensing thermostat technology will constantly measure the ambient temperature and adjust the heating to eliminate inefficient and uncomfortable 'room temperature swing'. So minimum effort, and with no unnecessary heat produced, which also helps save you money.  Energy efficient All Dimplex Optiflame® and Opti-mystTM fires are 100% efficient at point of use, so no heat is wasted helping to reduce your carbon emissions. And because they work independently of the heating, you can enjoy the relaxing effect of the ‘flames’ all year round, adding ambience without overheating the room on mild evenings or when the central heating is on. With LED bulbs throughout the Optiflame® range of fires the cost of running a fire in ‘flames’ only setting can be as little as £2 per year.  The predicted life of these LED bulbs is 100,000 hours or almost 55 years of use. * *Average 2008 rates p/kWh, assuming 5 hours/7 days per week usage. Safe and reliable Only Dimplex brings you the internationally recognised BEAB approval on all electric fires* giving you the extra guarantee of safety. Because Dimplex electric fires do not burn fuel internally to generate heat there are none of the associated safety risks, such as carbon monoxide poisoning. And you do not have to worry about regular servicing either – saving time and money. Learn more about the Safety [Link] * All Dimplex electric fires are approved by BEAB or awaiting BEAB approval. Electric power for total convenience When it comes to convenience you can’t get much better than electric fires. Installation can be done almost anywhere you’d like, and to make installation even easier you simply need to plug it in just like anything else electrical. Log effect Nothing beats the feeling of a warm log fire, especially when those colder autumnal months come rolling. Thankfully with one of our fires you can have all the warmth and aesthetics of a real log burning fire but with the added bonus of minimal maintenance. You won’t need to top it up repeatedly with fresh wood and you won’t need to worry about it going out until you want it to. What more could you want? Manual Control This fire comes with a manual control. This is the cheapest form of control and is found on most entry level fires. Not ideal for elderly or infirm users who have difficulty kneeling down to operate it. But an economical choice for those on a tight budget. Black finish When you think of a traditional fire design you think of it being black. It’s by far the most popular colour choice and it’s great for concealing a multitude of sins when it comes to dirt. These fires are finished in an extremely hard-wearing, heat-resistant paint that’ll stay looking great not matter what you throw at it. Nearly 70 years of continuous innovation The world’s largest manufacturer of electric fires and heating appliances More than 45 million heaters sold via the trade in the UK alone Award-winning customer service Numerous BEAB-approved products Influential member of ECA, EDA, BEAMA, HWA and HEVAC.