Trade Direct is a brand that lives up to its reputation for excellence, so it's no surprise this Black electric heated towel rail makes the grade. The finish is a lavish Matt - RAL 9005, and the vertical, 10-section design is tailor-made for a contemporary bathroom or WC. It comes at a weight of 6kg, and as with all electric towel warmers it is easy to install and maintain. The Steel effectively delivers the impressive 300 watts element output, distributed among the ample 22mm towel ladder bars. This unit is quite compact, with a moderate width of 600mm, a modest height of 600mm and a 91.5mm projection from the wall.

Trade Radiators allows offers heat configuration options with this electric heated towel rail. You'll notice there is a standard option, which heats with a 300w electric heating element, and a smart option, which uses a 300w one. The main advantage of choosing the smart option is that it gives you a temperature control, rather than a simple on/off switch, so that you can modify your experience with every use. Next-day delivery is available for orders made before 2pm, and you'll love saving £85.80 off the RRP with our price of £200.50. The guarantee is 10 year (towel rail) - 2 year (element).