* 100% cotton towel* 600gsm weight* Luxuriously fluffy* Top marks for absorbency and retentionThe Ultimate towel collection is made from 100% cotton in a premium 600gsm weight creating a soft, plush towel with excellent absorbency, reduced fibre shedding & longer lasting colour wash after wash. The pile is made using Zero Twist yarns for added loft and fluffiness. The Dunelm Ultimate Towel range feel luxurious, weighty and of high quality. The towels dry fast, and have earned top marks for absorbency and retention. Over 50 wash-and-dry cycles, this towel washes up well with no visible pulled threads.